Launch date planner
Turn one launch date into a dated task list that starts 30 days before launch and ends a week after. Tick tasks off, hide the finished ones and export the plan as a calendar file or a Markdown checklist. It is free, needs no account and runs in your browser.
A launch is easier to run when each preparation step has its own day. The planner spreads work across the weeks before launch, so copy, links and testing are finished before you start sharing. The plan is a starting point built from general practice, not a guarantee of results, and you should move tasks that do not fit your product.
Plan around your launch date
Free, no login, and processed in your browser. Dates are whole calendar days without times, so time zones and clock changes cannot move a task. Nothing is sent or saved. Ticks disappear when you reload the page, so export your plan to keep it.
How to use the launch date planner
- Pick your launch date in the date field, or press Use example date to see a full plan first. The date must be a real calendar day between 1970 and 2100, and the tool tells you when it is not.
- Read the task list. Every task has a calendar date, a label such as 10 days before launch and a short explanation. Tasks that match one of our tools include a link to it.
- Tick tasks as you finish them and switch to the To do view to hide completed work. Your ticks live only in the page, so they disappear when you reload or close it.
- Choose what to export, then copy the Markdown checklist or download it as a file. Download the calendar file to add every task to your calendar as an all day event.
Example with a made up date
Imagine a fictional product that launches on Monday 2027-03-15. The first task, writing the one sentence promise, lands on Saturday 2027-02-13, thirty days earlier. The teaser email is due on 2027-03-01, the tracked links on 2027-03-05 and the final smoke test on 2027-03-14. Launch day itself carries two tasks, publishing and answering questions. The last task, submitting the product, falls on 2027-03-22.
The same logic holds across calendar boundaries. A launch on 2028-03-05 starts on 2028-02-04, because 2028 has a February 29. A launch on 2027-01-01 starts on 2026-12-02 and ends on 2027-01-08.
Practical tips for using the plan
Pick the date before you tell anyone about it. Messages scheduled for a launch day are hard to take back, and a date you can keep makes the whole plan believable. If the product is not ready 7 days out, move the launch date and let every task move with it instead of cutting the testing tasks.
Export early. Add the calendar file to your calendar on the first day so that the reminders follow you around, and keep the Markdown copy next to your notes. Because the tool forgets everything on reload, the export is the only record of what you ticked.
This planner only schedules the work. For what each step involves, use the product launch checklist. The tasks link to the tagline generator, the announcement generator, the launch email builder and the UTM link builder where they help with a task.
Keep the measuring tasks honest. Record your starting numbers before launch and compare the same period afterwards. A few days of data from a small audience is uncertain, so treat it as a prompt for conversations and not as a verdict.
Frequently asked questions
Does the planner remember which tasks I ticked?
No. Ticks are kept only in the page while it is open and are lost when you reload or leave. Nothing is stored in your browser or sent anywhere. To keep your progress, export the Markdown checklist, where ticked tasks are marked done, or download the calendar file.
Why are the calendar events all day events without a time?
The planner works with plain calendar dates, not clock times, so time zones and daylight saving changes cannot shift a task to another day. Each event starts on its date and ends on the next date, because the end of an all day event is not inclusive in the iCalendar format. Add a time in your calendar if you want a reminder at a specific hour.
How do I use the calendar file?
The download is a standard iCalendar file with the .ics extension, written to follow RFC 5545. Calendar apps that support the format can import it, but where the import option sits depends on the app, so check its help. Each task becomes one event with its explanation in the description. The file is created in your browser and is never uploaded.
Can I change the tasks or their timing?
Not inside the tool. The schedule is fixed from 30 days before launch to 7 days after, and every date moves together when you change the launch date. Export the plan, then edit the Markdown or the calendar events to fit your product. Adding or removing tasks is easier there than in a generic template.
Which launch dates are accepted?
Any real calendar day from 1970 to 2100, including leap days such as 2028-02-29. Dates that do not exist, such as 2026-02-30, are rejected with a message. The plan may reach into the month or year before your launch, which is handled automatically.
Ready to share your product?
The last item in your plan is submitting your product to RadarMakers, so add it to the directory when that day arrives.
RadarMakers is a free directory for indie projects and SaaS. Prepare a clear tagline, explain who your product helps and include real screenshots when you submit.