The New York Times Company is reportedly in talks to buy Letterboxd for $330 million

On November 5, The New York Times reported that The New York Times Company had entered exclusive negotiations to acquire Letterboxd for $330 million. TechCrunch carried that report the same day. The report describes negotiations, not a completed purchase. The Times Company declined to comment to its own newspaper.

Letterboxd is an online platform for movie fans, close to what Goodreads is for books. The service is free. A paid subscription adds advanced features. Letterboxd reported 3 million users in January 2021. That count grew to 28 million by April 2026, and more than half of users are under 35. TechCrunch had already reported in April 2026 that Letterboxd was seeking a new owner. According to the Times, film studios A24 and Sony were interested, and A24 was priced out.

TechCrunch puts Letterboxd's projected 2026 earnings at an estimated $15 million. That figure is a forecast, while the $330 million is a reported acquisition price under negotiation. For makers building niche communities, the interesting product model is a free service with paid features and a focused audience. The reported talks do not establish that a sale will happen.